Many Canadians follow a very similar path when it comes to their RRSP & TFSA accounts. They
contribute periodically and they tend to invest in a mix of mutual funds with perhaps some individual stocks thrown in. They also tend to stay (mostly) invested through market ups and downs.
And to be clear, there is nothing wrong with this approach! In fact, for many investors, it’s a longer-term strategy that has likely built a solid foundation for an investment portfolio.
The difficulty is that, for most people, it can become the entire strategy – and that can lead to some challenges over time, particularly in retirement when you start to draw on your investment funds to contribute to your income.
Following The Traditional Path (The “Everyone Does This” Portfolio)
If you were to look at a large number of RRSP or TFSA portfolios side by side, you’d notice something interesting: they’re often remarkably similar. There may be different banks, different fund names, different managers — but underneath the surface, many hold the similar public companies and are driven by the same market forces.
This can create a false sense of diversification for investors as, on paper, their portfolio looks spread out. In reality, when markets become volatile, many of those holdings move in the same direction at the same time. This can be a big limitation of relying exclusively on the public markets in your portfolio.
Why Correlation Matters More Than Most People Realize
True diversification isn’t about how many investments you own. It’s about how those investments behave when conditions change.
Public markets tend to be highly correlated, especially during periods of stress. When markets fall, correlations often rise — meaning assets that normally feel diversified suddenly aren’t.
This is where private wealth strategies can play a meaningful role.
Private investments that are found in the Exempt Market are often driven by different factors than public stocks and bonds. Returns may be influenced by contractual cash flows, operational performance, or structural features rather than daily market sentiment.
As a result, they can exhibit lower correlation to public markets — which can help smooth overall portfolio performance over time.
Enhancing — Not Replacing — Traditional Investments
Private Wealth strategies that you can find at Pineau Private Wealth are not designed to completely replace traditional investments or eliminate exposure to public markets. Public equities and fixed income still play an important role in long-term portfolios.
Instead, private strategies are best thought of as an enhancement — an additional layer that introduces new return drivers and broadens diversification.
Think of it as moving beyond a one-dimensional approach and building a portfolio with multiple sources of return working together.
The Potential for Higher Returns (With the Right Expectations)
Apart from diversification and lower correlation – one of the key reasons that investors explore private investing is the capacity to find higher returns. The private markets can offer the potential for considerable rewards for an investor’s patient capital, reduced liquidity options and longer time horizons.
That said, higher return potential always comes with trade-offs. Private investments require investor eligibility, suitability, careful selection and a clear understanding of risk.
Why RRSPs and TFSAs Are Ideal Vehicles for Optimization
RRSPs and TFSAs are powerful because of their tax advantages. Growth compounds more efficiently when returns aren’t constantly eroded by taxes.
Because of this, what you hold inside these accounts — and how your portfolio is structured — matters just as much as how much you contribute.
When private wealth strategies are used appropriately within a broader plan, they can enhance after-tax outcomes and improve the overall efficiency of a portfolio.
A Final Thought…
If your RRSP or TFSA looks like everyone else’s, that doesn’t mean it’s wrong.
But it may mean there’s room for improvement.
Optimizing a portfolio isn’t about making it complicated — it’s about making it more resilient, more diversified, and better aligned with long-term objectives.
For investors who are curious about how private wealth strategies might complement their existing investments, asking the question is often the first step.
Here are the NEXT STEPS:
Review our current Exempt Market Offerings.
Book a 30 minute meeting with Shannon.
I really appreciate you reading my post! If you would like to talk further, with no obligation, please contact me today.

Shannon Pineau
Exempt Market Dealing Representative
E: spineau@sentinelgroup.ca
C: 403-872-4010




In my opinion – you should look straight to Canada’s Exempt Market and here are the reasons why:
On the other side of the coin though (and the reason investors continue to invest in the private markets), if you are well diversified across a few quality issuers, there is excellent opportunity for you to achieve the returns you are searching for. When we meet in the future, we’ll look at issuer results to date which will help to illustrate all of this for you.

Then the early 2000’s hit and private investing – particularly in B.C. and Alberta – went retail!









Hello, I’m Shannon Pineau…
RRSP’s, TFSA’s, RESP’s, RIF’s, LIRA’s and LIF’s.