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Optimize Your RRSP & TFSA Accounts – Using Private Wealth Strategies

Many Canadians follow a very similar path when it comes to their RRSP & TFSA accounts. They contribute periodically and they tend to invest in a mix of mutual funds with perhaps some individual stocks thrown in. They also tend to stay (mostly) invested through market ups and downs.

And to be clear, there is nothing wrong with this approach! In fact, for many investors, it’s a longer-term strategy that has likely built a solid foundation for an investment portfolio.

The difficulty is that, for most people, it can become the entire strategy – and that can lead to some challenges over time, particularly in retirement when you start to draw on your investment funds to contribute to your income.

Following The Traditional Path (The “Everyone Does This” Portfolio)

If you were to look at a large number of RRSP or TFSA portfolios side by side, you’d notice something interesting: they’re often remarkably similar. There may be different banks, different fund names, different managers — but underneath the surface, many hold the similar public companies and are driven by the same market forces.

This can create a false sense of diversification for investors as, on paper, their portfolio looks spread out. In reality, when markets become volatile, many of those holdings move in the same direction at the same time.  This can be a big limitation of relying exclusively on the public markets in your portfolio.

Why Correlation Matters More Than Most People Realize

True diversification isn’t about how many investments you own. It’s about how those investments behave when conditions change.

Public markets tend to be highly correlated, especially during periods of stress. When markets fall, correlations often rise — meaning assets that normally feel diversified suddenly aren’t.

This is where private wealth strategies can play a meaningful role.

Private investments that are found in the Exempt Market are often driven by different factors than public stocks and bonds. Returns may be influenced by contractual cash flows, operational performance, or structural features rather than daily market sentiment.

As a result, they can exhibit lower correlation to public markets — which can help smooth overall portfolio performance over time.

Enhancing — Not Replacing — Traditional Investments

Private Wealth strategies that you can find at Pineau Private Wealth are not designed to completely replace traditional investments or eliminate exposure to public markets. Public equities and fixed income still play an important role in long-term portfolios.

Instead, private strategies are best thought of as an enhancement — an additional layer that introduces new return drivers and broadens diversification.

Think of it as moving beyond a one-dimensional approach and building a portfolio with multiple sources of return working together.

The Potential for Higher Returns (With the Right Expectations)

Apart from diversification and lower correlation – one of the key reasons that investors explore private investing is the capacity to find higher returns.  The private markets can offer the potential for considerable rewards for an investor’s patient capital, reduced liquidity options and longer time horizons.

That said, higher return potential always comes with trade-offs. Private investments require investor eligibility, suitability, careful selection and a clear understanding of risk.

Why RRSPs and TFSAs Are Ideal Vehicles for Optimization

RRSPs and TFSAs are powerful because of their tax advantages. Growth compounds more efficiently when returns aren’t constantly eroded by taxes.

Because of this, what you hold inside these accounts — and how your portfolio is structured — matters just as much as how much you contribute.

When private wealth strategies are used appropriately within a broader plan, they can enhance after-tax outcomes and improve the overall efficiency of a portfolio.

A Final Thought…

If your RRSP or TFSA looks like everyone else’s, that doesn’t mean it’s wrong.

But it may mean there’s room for improvement.

Optimizing a portfolio isn’t about making it complicated — it’s about making it more resilient, more diversified, and better aligned with long-term objectives.

For investors who are curious about how private wealth strategies might complement their existing investments, asking the question is often the first step.

Here are the NEXT STEPS:

Review our current Exempt Market Offerings.

Book a 30 minute meeting with Shannon.

I really appreciate you reading my post!  If you would like to talk further, with no obligation, please contact me today.

 

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.
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A Brief History of the Exempt Market

This post could go on for days…so much has happened in the Exempt Market since the early 2000’s! The title says brief though so that’s what I’ll try to be.

Where It All Began

Private investing has always been around in some form or another as people have always needed funding for their business growth or product ideas. In the past it has been referred to as the private or “alternative” investment market and it has largely been made up of wealthy or “accredited” investors.  

These investors would invest larger amounts in things like:
– Private business or real estate deals through close friends or associates
– Private MIC’s or REIT’s
– LP’s
– Venture capital deals
– Private leasing funds etc.

These types of private offerings could be very lucrative but were not available to or easily accessed by the “average” investor. You had to be in the know and generally have a high minimum to invest.

The Early 2000’s – The Beginning For “Eligible” Investors

Then the early 2000’s hit and private investing – particularly in B.C. and Alberta – went retail!

We were experiencing a very robust economy at that time with low borrowing rates and easy, accessible credit. Alberta had also experienced a big jump in housing prices which in turn gave home owners access to secured lines of credit. People were looking to invest and, in response to this, real estate development companies started shooting up everywhere, looking to raise capital.

And, where in the past these companies would have sought out accredited investors or friends/family/business associates – now they relied on the use of the Offering Memorandum to be able to raise capital from “eligible” (or average) investors.

This opened up a whole new market to people who had likely never even heard of these types of investments before. Or if they had – they likely didn’t have access to them.

These new private investment opportunities were very appealing to the average investor because of the projected high rates of return, low minimum investment amounts (generally a $5,000 minimum) and the ability to invest with RRSP funds.

This was essentially the beginning of the private investment market for most Canadians and it was a very busy time. Issuers would put on big presentations, investors would fill the rooms and millions were invested in a multitude of private investing companies.

It was a perfect storm…

 

 

 

 

– Many inexperienced investors
– Borrowing to invest
– A high-risk market
– Many inexperienced issuers
– Many inexperienced advisors
– Flawed investment structures
– A brand new space that still had very little regulation or oversight. (and that’s not a criticism of the regulators – things went crazy in a very short period of time and it would have been impossible to contain it).

And in 2008/2009, The Storm Hit

You can see where this is going (or may have even experienced it) and in 2008/2009 the private investment market imploded. Many issuers went into bankruptcy and, because of the long-term nature of private investments, many investors lost some or all of their invested capital.

In 2009, when the investment companies stopped answering the phone, most calls then started going to the provincial regulators – for example the Alberta Securities Commission.
So…after fielding those thousands of calls and now armed with all of the experience of what had just taken place (and with private investing now at a relative standstill while all the dust settled) the provincial regulators took their much-needed opportunity and reformed the private investment market completely.

2009 – A Pivotal Year in the Private Investment Space

Okay, I know I said I would give you a brief history and you might be concerned because I’m only at 2009. Never fear though because when you talk about the history of private investing, it usually comes down to what happened before 2009 and what happened after 2009.

A few years before was the birth of the market for “eligible” investors and a completely chaotic time that resulted in huge losses and a ton of learning experience for everyone involved.

After has been the continuous evolving of a much more regulated market space.

I don’t want to give you the impression that it has been all smooth sailing in this after period either as there have been further investment delays and losses over the years.  There are also many cases where investors have found themselves over allocated in private investments, particularly if they invested several years ago as there were no investment caps in place prior to 2016.

Where We Are Now

There continue to be many changes over time and they are always in favour of protecting investors. Overall, the regulators want to ensure that investors:

– Understand the Exempt Market
– Really understand the risks involved
– Are aware of the long-term nature of Exempt Market offerings
– Don’t invest too much
– Can withstand a loss
– Find a private investment that is suitable for them based on their goals and where they are at in life

What’s Next?

Many things!  But that will have to come in another post.

To Sum Up

When I entered the private investment markets in 2007, it was a very robust time economically and the private markets were still new to me as well. Through the next decade +, I’ve witnessed (and experienced) some huge ups and downs as things changed dramatically over time and I feel very positive about where things are now in the Exempt Market. For something that is still so new to the majority of people, it has evolved dramatically into a much more investor-friendly space.

P.S. I know this is a very condensed version of all that has taken place in the Exempt Market over the years. That’s intentional though, so as not to completely overwhelm the newcomer. There is much more information to come and eventually the whole private investing picture will be before you.

 

Moving on in this Exempt Market series, I’ve already touched briefly on the eligibility requirements to invest in these types of products but I go into quite a bit more detail in this next post…”Can Anyone Invest in Canada’s Exempt Market?”

 

I really appreciate you reading my posts!  If you would like to talk further, with no obligation, please contact me today.

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.
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Why Haven’t I Heard of the Exempt Market Before?

The Exempt Market (also known as the private or alternative market) has been around for centuries as people have always raised private capital to fund their developments.

Prior to the 2000’s though, this market was generally only known to the very wealthy and not available to average investors.

Common Exemptions Used in the Past

At that time, companies that didn’t want to complete a full prospectus in order to raise capital used an exemption from prospectus. Some examples include:

– Raising money from only friends and family

– Having a $150,000 minimum investment amount or

– Raising capital from accredited (high net worth) investors.

A Common Exemption Used Now

In the 2000’s, this all changed with increased use of another common exemption – the Offering Memorandum.

This document is a more condensed version of a prospectus and allows average investors to enter the Exempt Market with:

– Lower minimum investment amounts

– The ability to be an eligible instead of an accredited investor

All Of This Led To The Change in Terminology

I mentioned in a previous post that using one of these “exemptions” from a prospectus to invest in the private market is how the market got its name – The Exempt Market.

In addition, the changes that took place in the market in 2009 gave rise to a new entity called the “Exempt Market Dealer” or EMD, which further cemented the name.

So, to be fair, the official name THE EXEMPT MARKET has really only been around for the last decade.

Very Little Advertising

Another reason you don’t see or read a lot of information about the Exempt Market is because it’s not well advertised.

When the private markets really gained traction in the early 2000’s, it was a completely new market to average or “eligible” investors and there were all kinds of newspaper advertisements to bring investors out to large presentations.

At that time, the high-risk nature of private investing was not well understood by most, largely because of its newness and also because there hadn’t yet been any high-profile failures. Once the recession hit though in 2008/2009, there were many failures, and this was also the time that the provincial regulators stepped in in a big way to ensure that the proper regulations were put into place to protect investors.

This included the removal of any potentially misleading statements in advertising and also complete transparency about the high-risk nature of the market.

 

So, while an ad from 2007 might say:

“Come on out Thursday night and find out how to earn 12% return on your investment with a short 2 year term”

 

An ad nowadays would say something like:

“Come on out on Thursday night and hear about an Exempt Market issuer that could potentially deliver a good rate of return but could also cause you to lose some or all of your money”

 

The second is definitely better and more truthful but isn’t very appealing to a mass audience.

So, what happens now is Investors go looking online for information on how to make higher returns and eventually come upon the term “Exempt Market”. Then they might think to themselves, hmmmm…I’ve never heard that term before and then come upon my blog post. From there, they might reach out to me to find out more because there has to be something that is great about private investing otherwise no one would do it. Right?

Right! There are lots of benefits – and risks too of course.  I’ll tell you more about all of this as we go.

To Sum Up

The Exempt Market itself is not new but the terminology has changed and it is not well advertised. To learn more, you have to go looking and I’m very glad you found me and read my post. Thank you!

You can keep reading to learn more about private investing in Canada and I will continue by giving you “A Brief History of the Exempt Market“.

 

If you would like to talk further, with no obligation, please contact me today.

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.
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The Exempt Market – Finding “Opportunities” For Your Portfolio

Hello, I’m Shannon Pineau…

and I’m a Dealing Representative with Sentinel Financial Management Corp. – an Exempt Market Dealer.

Now if that just made sense to you, you can likely jump ahead in my blog posts a little but if you’re like most – you may not know a lot about private investing in the Exempt Market in Canada. And that’s just fine because that’s what I’m here for – to tell you all about it.

When you start looking for options to fill the higher risk “opportunity” portion of your portfolio – you’ll soon find that there are MANY options to choose from.  From higher risk stock market plays, to foreign real estate investments, to network marketing, to investing in a friends & family venture, to various “get rich quick” schemes…there are no end to the possibilities.  Unfortunately,  the majority of investors don’t have the time or the expertise to properly investigate these opportunities which can often lead to losses and an overall bad taste for higher risk investments.

There is a much better alternative though, and that is the Exempt Market.

Throughout my blog, I will cover all kinds of topics to explain the Exempt Market – in layman’s terms – and I will try to keep it short, sweet and interesting.

Depending on your level of investing experience, you can decide how much time you want to spend in the Exempt Market 101 category. For those that are new to private investing overall, I really think this will give you a great introduction and for those who are more experienced, there will be lots of other topics to follow.

If  a higher risk/potentially higher reward investment is suitable for your portfolio – my goal will be to give you all of the information you need to consider the Exempt Market.

Armed with this information:

a) you can find those higher returns
b) you can clearly see the risks and rewards involved in achieving those higher returns

And back to my “most people don’t have a lot of time” point – I also want to make sure you can find everything you need in one place.

Canada’s Exempt Market can be a great place to find those excellent investment opportunities that haven’t always been available to the average investor – BUT – there’s more to the story!  If you want to continue on through all of my Exempt Market posts you can click on to the next one, “The Exempt Market – Why Is It Called That?”

I am very happy to have this strategy to offer to my clients.  If you want to talk more specifically about the Exempt Market issuers that I offer through my EMD, Sentinel Financial Management Corp. – contact me.

Thanks for reading!

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.
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