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Many Canadians follow a very similar path when it comes to their RRSP & TFSA accounts. They contribute periodically and they tend to invest in a mix of mutual funds with perhaps some individual stocks thrown in. They also tend to stay (mostly) invested through market ups and downs.

And to be clear, there is nothing wrong with this approach! In fact, for many investors, it’s a longer-term strategy that has likely built a solid foundation for an investment portfolio.

The difficulty is that, for most people, it can become the entire strategy – and that can lead to some challenges over time, particularly in retirement when you start to draw on your investment funds to contribute to your income.

Following The Traditional Path (The “Everyone Does This” Portfolio)

If you were to look at a large number of RRSP or TFSA portfolios side by side, you’d notice something interesting: they’re often remarkably similar. There may be different banks, different fund names, different managers — but underneath the surface, many hold the similar public companies and are driven by the same market forces.

This can create a false sense of diversification for investors as, on paper, their portfolio looks spread out. In reality, when markets become volatile, many of those holdings move in the same direction at the same time.  This can be a big limitation of relying exclusively on the public markets in your portfolio.

Why Correlation Matters More Than Most People Realize

True diversification isn’t about how many investments you own. It’s about how those investments behave when conditions change.

Public markets tend to be highly correlated, especially during periods of stress. When markets fall, correlations often rise — meaning assets that normally feel diversified suddenly aren’t.

This is where private wealth strategies can play a meaningful role.

Private investments that are found in the Exempt Market are often driven by different factors than public stocks and bonds. Returns may be influenced by contractual cash flows, operational performance, or structural features rather than daily market sentiment.

As a result, they can exhibit lower correlation to public markets — which can help smooth overall portfolio performance over time.

Enhancing — Not Replacing — Traditional Investments

Private Wealth strategies that you can find at Pineau Private Wealth are not designed to completely replace traditional investments or eliminate exposure to public markets. Public equities and fixed income still play an important role in long-term portfolios.

Instead, private strategies are best thought of as an enhancement — an additional layer that introduces new return drivers and broadens diversification.

Think of it as moving beyond a one-dimensional approach and building a portfolio with multiple sources of return working together.

The Potential for Higher Returns (With the Right Expectations)

Apart from diversification and lower correlation – one of the key reasons that investors explore private investing is the capacity to find higher returns.  The private markets can offer the potential for considerable rewards for an investor’s patient capital, reduced liquidity options and longer time horizons.

That said, higher return potential always comes with trade-offs. Private investments require investor eligibility, suitability, careful selection and a clear understanding of risk.

Why RRSPs and TFSAs Are Ideal Vehicles for Optimization

RRSPs and TFSAs are powerful because of their tax advantages. Growth compounds more efficiently when returns aren’t constantly eroded by taxes.

Because of this, what you hold inside these accounts — and how your portfolio is structured — matters just as much as how much you contribute.

When private wealth strategies are used appropriately within a broader plan, they can enhance after-tax outcomes and improve the overall efficiency of a portfolio.

A Final Thought…

If your RRSP or TFSA looks like everyone else’s, that doesn’t mean it’s wrong.

But it may mean there’s room for improvement.

Optimizing a portfolio isn’t about making it complicated — it’s about making it more resilient, more diversified, and better aligned with long-term objectives.

For investors who are curious about how private wealth strategies might complement their existing investments, asking the question is often the first step.

Here are the NEXT STEPS:

Review our current Exempt Market Offerings.

Book a 30 minute meeting with Shannon.

I really appreciate you reading my post!  If you would like to talk further, with no obligation, please contact me today.

 

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.

That’s a good question – and the answer is no.  Not everyone is allowed to invest there.

That usually surprises people a little as they think, “hmmm… it’s my money, I should be able to invest it however and wherever I want.”  That is not the case in Canada’s Exempt Market though as there are restrictions when it comes to who can invest there – and also how much.  There are also very good reasons for these restrictions, which I will explain a little further in this post.

Overall, in order to invest in the Exempt Market, you have to be either “eligible” or “accredited”.

You can read a previous post here to refresh yourself about these two terms and see where you fall. (The post will also tell you about investing possibilities if you are not eligible).  What it boils down to though, is that the majority of investors fall into the same category…

Eligible Investors

Here is a summary of an eligible investor in Canada:

  • Net worth of $400,000 or more
  • Annual income $75,000+ for the last 2 years and/or
  • Household annual income $125,000+ for the last 2 years

If you are “eligible”, it means that you can’t invest more than $100,000 in a 12-month period in the Exempt Market.

(Now, there are all kinds of caveats here because we would need to determine many things before you ever invested in the private markets, just to make sure it’s “suitable” for you.  There are also recommendations as far as your overall allocation – but I will touch on these items a bit more later.)

For now, and for illustrative purposes though, those are the requirements to be an eligible investor and if you fit the bill, you can (likely) invest.

Accredited Investors

“Accredited” investors have an interesting history in the Exempt Market – and particularly over the last 20 years when the private markets became a little more mainstream and retail.

Once again, you can refresh yourself about the terms in a previous post but suffice it to say that “accredited” investors have a higher net worth than “eligible” investors and generally have no restrictions regarding how much they can invest in the Exempt Market or how often.  The general premise being that they have the financial knowledge necessary to make wise investment decisions and can evaluate a private investment offering accordingly.

The truth of the matter is though, that just because someone has reached accredited status, doesn’t necessarily mean that they know anything at all about the Exempt Market or have any experience there.

Over the last decade, I would venture to say that there were many accredited investors that were over allocated into Exempt Market investments – because they didn’t fully understand the Exempt Market itself or the higher level of risk involved. 

It is only through time and experience, particularly because the Exempt Market is still so new to the majority of investors, that we can see the best recommendations to make when it comes to private investing.  That’s also why it’s important to find an experienced Dealing Representative to work with.  They will understand the importance of treating an accredited investor, with little or no Exempt Market experience, with care.

Is the Exempt Market Suitable for You?

If you are eligible or accredited, you can invest in the Exempt Market but that leads to the next step in the process which is – determining if these types of investments are “suitable” for you.  This would involve some discussion of course but I’ll give you a general sense of the information I would be gathering, including things like:

– Your age

  – Your time horizon to retirement (or maybe you’re already there)

  – Your risk tolerance

  – Your financial objectives overall

All of these things help me determine if higher risk, Exempt Market investments are suitable for you and your portfolio and – if they are – how much you should invest there.

How Much Should You Invest in the Exempt Market?

For eligible investors there are strong recommendations that you not invest more than 10% of your overall net financial assets in the Exempt Market.

This allocation can vary though depending on your own experience with private investing.  Newer investors might find that, once you understand the higher risk nature of the private markets, this percentage could be much lower, and a private investment might not be suitable at all for your portfolio.

You may also find that, if you have many years left until retirement, these investments can be an excellent choice to fill the higher risk/(potentially) higher return portion of your portfolio.

To Sum Up

I’m sure there are times when you reach the end of my posts and feel a little trepidation about making a private investment in the Exempt Market.  And that’s okay because my goal is to educate investors and it’s always best to start the conversation with absolute clarity about the risks involved.

It’s higher risk, it can be difficult to get your money back before the end of the term and there is no guarantee. 

 

BUT…

 

Always Leave on a Positive Note…

There are many excellent private investment opportunities in the Exempt Market, with well above average returns and profit-sharing opportunities available.  With higher risk comes the potential for higher returns and there have been many successful projects and funds that have done very well for investors. 

The most important thing is to work with an experienced professional in the industry that works for a very reputable Exempt Market Dealer.  This will go a long way to helping you understand the private markets, helping you find excellent investment opportunities, helping you find strong issuers that offer the investments and having a high level of diligence done on these issuers.

All of these items plus a good understanding of the Exempt Market as a whole will go a long way to ensuring your own success in private investing!

 

And on that note, I’ll tell you why I feel the Exempt Market can be “One of Your Best Options to Make Higher Returns“.

 

I appreciate you reading my post and please contact me anytime.  I would welcome the opportunity to talk further.

 

 

 

 

 

Shannon Pineau
Exempt Market Dealing Representative

E: spineau@sentinelgroup.ca
C: 403-872-4010

shannonpineau.com

P.S. “Who Can Invest in Canada’s Exempt Market” is a big topic and I didn’t touch on:

  • Eligibility requirements by province.
  • Foreign persons that live outside of Canada wanting to invest.

I will cover these topics in upcoming posts but you can always contact me to find out more.

This blog post is intended for information purposes only and does not constitute an offer to sell or a solicitation to buy securities. No securities regulatory authority or regulator has assessed the merits of the information herein or reviewed the information contained herein. This blog post is not intended to assist you in making any investment decision regarding the purchase of securities. Rather, the Trust has prepared an offering memorandum for delivery to prospective investors that describes certain terms, conditions and risks of the investment and certain rights that you may have. You should review the offering memorandum with your professional adviser(s) before making any investment decision. This blog post and the accompanying offering memorandum are intended for delivery only to, and participation in the investment is restricted to, investors to whom certain prospectus exemptions apply, as described in the offering memorandum.